Which Domain Extension to Use .com or .pk?
Nov 02, 2020
Choosing a domain name and extension is the foremost step when developing an online website or business. Some people may be confused about which extension is reliable. Are you one of them? Are you still confused about domain extensions? If yes, then you are at the right place. In this article, we will discuss what domain name extensions are?, how to choose a domain extension?, and which domain extension is better?
What is a domain extension?
Domain extension is the last part of a domain. For example, .com, .pk, .org, .cn, etc. are domain extensions.
How to choose a domain extension?
Domain extension should be chosen according to the need of the requirement and nature of the website. Domain extension usually represents the type of website. For example, an organizational website should use .org, any networking website might use .net domain extension, and many more.
Moreover, domain extensions also play an important role in ranking the websites in search engines. For example, search engines prefer to rank a site on the basis of geography. In this way, .pk will rank in Pakistan, .cn will rank in China, .ca will rank in Canada, and so on. Therefore, we cannot categorize the domain extensions as good or bad because each domain extension has its significant importance.
Which One to choose .com or .pk domain?
You might be confused about .com and .pk domains extensions. Here are some points to consider when choosing a domain extension.
The goal of the website
When the discussion is about choosing a .com or a .pk extension, it is important to fully understand the aim or goal of a website. If your goal is to develop the company globally, then go with a .com extension. If you want to target the local audience then go for a local domain extension such as .pk for Pakistan etc.
Consider the targeted audience
If the targeted audience of the website is a country specific i.e., Pakistan, then pick the .pk domain extension. However, if your website is targeting an audience from all over the world then a .com domain extension will be helpful.
Language-specific sites such as Punjabi, Pashto, Sindhi, Baluchi, Urdu, etc. are common in Pakistan. You can select a .pk extension if you are planning a language-specific domain. Moreover, if your domain name is in these languages, it is also good to take the .pk domain. For example, susti.pk, rozee.pk, etc.
Price is also an important factor when choosing a domain extension because the .pk domain extension is cheaper than the .com extension. Moreover, if your availability is in Pakistan then go with a .pk extension.
Customer trust is the last but not the least factor. If you are selling the products in Pakistan then the .pk domain will not only ensure your online presence but would also build your trust. Besides this, if you are globally supplying the products then go with the .com domain.
The domain is the address of the website whereas domain extension describes the nature and availability of the business. Therefore, the domain extension should be selected properly and precisely. Depending upon the nature of a website, the targeted audience, language of domain and website, budget, customer trust, ranking it in search engines, and geological aspects, you can go with any of the domain extensions that suits the requirement of your online website and business.
Furthermore, make proper research and elaborate on our goals because once your domain extension is chosen it can’t be changed. However, you can also buy both .com and .pk for the website. But it will be a hectic task to handle two websites with the same content.